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Direct Mail Postcards

How should I design my postcard?     Not a designer?

Postcards are great direct marketing pieces to announce an offer, special, new product or service.  Designing a postcard with a simple, with an thought provoking message is a key element.

Marketing research has proven that full color postcards are more effective than postcards printed in one or two colors. The visual cues in full color printing grab the attention of the reader so keep this in mind when you design.  Incentives such as free gifts or drawings for prizes to entice recipients to return surveys or other types of reply cards.  Special offers and Calls to action. Always tell the recipient what to do with the card — "Fill it out & drop it in the mail" may seem obvious, but reinforcing the action is an important so the recipient takes immediate action.

Another consideration when designing your postcard is what type of card stock will you use: coated or uncoated. Coated card stock will convey your message on your postcard more dramatically since the stock will have a smooth glossy finish. It will also be more durable.   Let's face it many postcards will get tossed, so we recommend an aqueous coating -  a fast-drying, water-based, protective coating which is applied while the paper stock is on the press.